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Strategic Role of Retailer Bundling in a Distribution Channel · Study

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ArticleStrategic Role of Retailer Bundling in a Distribution Channel

Qingning Cao2014

Article2014

Strategic Role of Retailer Bundling in a Distribution Channel

Qingning Cao · Xianjun Geng · Jun Zhang

61 citations·0/0 files stored·Journal of Retailing

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1976Commodity Bundling and the Burden of Monopoly 1983Managing Channel Profits 1991Price Competition in a Channel Structure with a Common Retailer 1983An Industry Equilibrium Analysis of Downstream Vertical Integration 2008An Industry Equilibrium Analysis of Downstream Vertical Integration 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 2007Fairness and Channel Coordination

Cited by

2022Optimizing mixed bundle pricing strategy: Advance selling and consumer regret 2015The Impact of Limited Supply on a Firm's Bundling Strategy 2016Bundling of Vertically Differentiated Products in a Supply Chain*2020Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective 2019Operational Role of Retail Bundling and Its Implications in a Supply Chain 2020Optimal bundling in a distribution channel in the presence of substitutability and complementarity

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2015The Impact of Limited Supply on a Firm's Bundling Strategyarticle · 13 shared references 2013Pure Components versus Pure Bundling in a Marketing Channelarticle · 12 shared references 2016Bundling of Vertically Differentiated Products in a Supply Chain*article · 12 shared references 2010Store within a Storearticle · 11 shared references 2019Operational Role of Retail Bundling and Its Implications in a Supply Chainarticle · 11 shared references 2016Competitive Bundling in Information Markets: A Seller-Side Analysis1article · 11 shared references

Details

Year2014

Typearticle

Published2014-12-16

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations61

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jretai.2014.10.005

openalex_workW2091246967

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2016Pricing Strategies for Hybrid Bundles: Analytical Model and Insights

2017Bundle pricing and inventory decisions on complementary products