SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Influence of Multimedia Exposure on Purchase Intention of Sponsored Products: The Case of the 2010 FIFA World Cup
16 references·0 citing·36 second hop
The Influence of Multimedia Exposure on Purchase Intention of Sponsored Products: The Case of the 2010 FIFA World Cup (2012)The Influence of Multimedia Exposure on P…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…A Meta-Analytic Review of the Theories of Reasoned Action and Planned Behavior in Physical Activity: Predictive Validity and the Contribution of Additional Variables (2002)A Meta-Analytic Review of the…Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Efficacy of the Theory of Pla…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Extending the Theory of Planned Behavior: A Review and Avenues for Further Research (1998)Extending the Theory of Plann…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…The theory of planned behavior (1991)The theory of planned behaviorSelf-efficacy mechanism in human agency. (1982)Self-efficacy mechanism in hu…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Attitudinal and normative variables as predictors of specific behavior. (1973)Attitudinal and normative var…Principles of Marketing (1972)Principles of MarketingAttitude and Attitude Change. (1972)Attitude and Attitude Change.Cognitive Therapy and the Emotional Disorders (1975)Self-efficacy: Toward a unifying theory of behavioral change (1978)Social Learning Theory. (1978)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Cognitive, social, and physiological determinants of emotional state. (1962)Generalized expectancies for internal versus external control of reinforcement. (1966)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)A power primer. (1992)Self-Efficacy: The Exercise of Control (1999)Nature and Operation of Attitudes (2001)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)The theory of planned behaviour: Reactions and reflections (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Implementation intentions: Strong effects of simple plans. (1999)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)E-S-QUAL (2004)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 1991The theory of planned behavior105,156 cited
  • 1977Self-efficacy: Toward a unifying theory of behavioral change.61,192 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1982Self-efficacy mechanism in human agency.17,959 cited
  • 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review10,713 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1972Principles of Marketing5,598 cited
  • 1998Extending the Theory of Planned Behavior: A Review and Avenues for Further Research3,607 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
  • 2002A Meta-Analytic Review of the Theories of Reasoned Action and Planned Behavior in Physical Activity: Predictive Validity and the Contribution of Additional Variables1,746 cited
  • 1972Attitude and Attitude Change.1,388 cited
  • 1973Attitudinal and normative variables as predictors of specific behavior.1,172 cited
  • 2000Determinants of Sports Sponsorship Response

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,019 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • Cited by

    No citing works inside the corpus for this window.