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Importance of Marketing Activities in a Company: the Management Perspective
16 references·0 citing·51 second hop
Importance of Marketing Activities in a Company: the Management Perspective (2008)Importance of Marketing Activities in a C…Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance (2007)Market Knowledge Dimensions a…Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance (2006)Market Knowledge Dimensions a…Sales and Marketing Integration: A Proposed Framework (2005)Sales and Marketing Integrati…Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…A Perspective on the Evolution of Marketing Management (2005)A Perspective on the Evolutio…The Impact of Integration Mechanisms on Marketing/HR Dynamics (2004)The Impact of Integration Mec…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value (2003)Relating marketing expertise …Efficacy of financial measures of marketing: It depends on markets and marketing strategies (2001)Efficacy of financial measure…The Sales-Marketing Interface in Consumer Packaged-Goods Companies: A Conceptual Framework (2000)The Sales-Marketing Interface…The contribution of marketing to business strategy formation: a perspective on business performance gains (2000)The contribution of marketing…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…The Role of Marketing (1999)The Role of MarketingMarketing's Influence within the Firm (1999)Marketing's Influence within …The relationship between public relations and marketing in excellent organizations: evidence from the IABC study (1998)The relationship between publ…The Role of Marketing in Developing Successful New Products in South Korea and Taiwan (1997)The Role of Marketing in Deve…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Capabilities of Market-Driven Organizations (1994)Configurations of Marketing and Sales: A Taxonomy (2008)Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success (2010)A Review of Social Media and Implications for the Sales Process (2012)Differentiation and Integration in Complex Organizations (1967)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Antecedents of conflict in marketing's cross‐functional relationship with sales (2005)The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales Managers (2006)Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams (2010)Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)An Interim Report on Measuring Product Development Success and Failure (1993)Tacit knowledge transfer and firm innovation capability (2003)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Research on Innovation: A Review and Agenda for Marketing Science (2006)Strategic Management Journal (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2006Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance849 cited
  • 1999The Role of Marketing831 cited
  • 1999Marketing's Influence within the Firm533 cited
  • 2007Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance447 cited
  • 2005Sales and Marketing Integration: A Proposed Framework261 cited
  • 2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
  • 2000The Sales-Marketing Interface in Consumer Packaged-Goods Companies: A Conceptual Framework126 cited
  • 1998The relationship between public relations and marketing in excellent organizations: evidence from the IABC study124 cited
  • 2005A Perspective on the Evolution of Marketing Management76 cited
  • 1997The Role of Marketing in Developing Successful New Products in South Korea and Taiwan56 cited
  • 2000The contribution of marketing to business strategy formation: a perspective on business performance gains38 cited
  • 2003Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value

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36 cited
  • 2004The Impact of Integration Mechanisms on Marketing/HR Dynamics30 cited
  • 2001Efficacy of financial measures of marketing: It depends on markets and marketing strategies28 cited
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