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Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context
12 references·4 citing·44 second hop
Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context (2000)Explaining Competitors' Reactions to New …Defensive Marketing Strategies (2008)Defensive Marketing StrategiesCompetitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability (1996)Competitor Orientation: Effec…Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Commercial use of conjoint an…Explaining Competitive Reactions to New Products: An Empirical Signaling Study (1993)Explaining Competitive Reacti…Action Characteristics as Predictors of Competitive Responses (1992)Action Characteristics as Pre…Industrial market structure and economic performance (1990)Industrial market structure a…Competitive Strategies for Late Entry into a Market with a Dominant Brand (1990)Competitive Strategies for La…COMPETITIVE GROUPS AS COGNITIVE COMMUNITIES: THE CASE OF SCOTTISH KNITWEAR MANUFACTURERS* (1989)COMPETITIVE GROUPS AS COGNITI…Marketing Mix Reactions to Entry (1988)Marketing Mix Reactions to En…New Products Management (1987)New Products ManagementDefensive Marketing Strategies (1983)Defensive Marketing StrategiesIndustrial Market Structure and Economic Performance. 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(1994)Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century (1999)The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective (2010)Competence exploration and exploitation in new product development (2011)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)Understanding innovation (2018)Innovation, growth and survival (1995)When do firms learn from their acquisition experience? 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this work references cited by second hop

References

  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1990Industrial market structure and economic performance2,573 cited
  • 1989COMPETITIVE GROUPS AS COGNITIVE COMMUNITIES: THE CASE OF SCOTTISH KNITWEAR MANUFACTURERS*1,372 cited
  • 1987New Products Management730 cited
  • 1992Action Characteristics as Predictors of Competitive Responses441 cited
  • 1994Commercial use of conjoint analysis in Europe: Results and critical reflections427 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1996Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability300 cited
  • 1988Marketing Mix Reactions to Entry175 cited
  • 1990Competitive Strategies for Late Entry into a Market with a Dominant Brand136 cited
  • 1993Explaining Competitive Reactions to New Products: An Empirical Signaling Study79 cited

Cited by

  • 2015A model of within person variation in leadership: Emotion regulation and scripts as predictors of situationally appropriate leadership33 cited
  • 2007Organizational Form and the Economic Impact of Corporate New Product Strategies19 cited
  • 2010

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Competitive reaction to the introduction of a new product: an exploratory market signalling study
12 cited
  • 2008Modeling Competitive Reaction Effects8 cited