SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan
16 references·0 citing·43 second hop
Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan (2013)Analyzing the Effects of Brand Innovative…Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of learning orientation (2009)Drivers of innovativeness and…When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement (2006)When Brand Attitudes Affect t…Innovativeness: Its antecedents and impact on business performance (2004)Innovativeness: Its anteceden…Innovativeness: Its antecedents and impact on business performance (2004)Innovativeness: Its anteceden…The Theory of Economic Development (2003)The Theory of Economic Develo…Consumer innovativeness (2002)Consumer innovativenessThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Nature and Operation of Attitudes (2001)Nature and Operation of Attit…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)A Cross-National Investigatio…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Innovativeness: The Concept and Its Measurement (1978)Innovativeness: The Concept a…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle (1934)The Theory of Economic Develo…Role of Product-Related Conversations in the Diffusion of a New Product (1967)Innovative Behavior and Communication (1972)Perceived Innovation Attributes as Predictors of Innovativeness (1974)Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Measuring Consumer Innovativeness (1991)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)Reflections on Past Behavior: A Self‐Report Index of Habit Strength 1 (2003)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Innovation, organizational learning, and performance (2010)Exploring the role of dynamic capabilities in firm performance under the resource-based view framework (2013)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)On the Evaluation of Structural Equation Models (1988)The Competitive Advantage of Nations (1991)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A General Equilibrium Entrepreneurial Theory of Firm Formation Based on Risk Aversion (1979)Localised learning and industrial competitiveness (1999)The theory of economic development – An inquiry into profits, capital, credit, interest, and the business cycle (2017)
this work references cited by second hop

References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2003The Theory of Economic Development22,513 cited
  • 1934The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle7,610 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2001Nature and Operation of Attitudes4,310 cited
  • 2004Innovativeness: Its antecedents and impact on business performance2,052 cited
  • 1978Innovativeness: The Concept and Its Measurement1,549 cited
  • 2004Innovativeness: Its antecedents and impact on business performance1,503 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness1,281 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 2002Consumer innovativeness759 cited
  • 2009Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of learning orientation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

710 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement423 cited
  • Cited by

    No citing works inside the corpus for this window.