SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Accounting for risk in the traditional RFM approach
16 references·0 citing·36 second hop
Accounting for risk in the traditional RFM approach (2016)Accounting for risk in the traditional RF…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Business Intelligence and Ana…Valuing Customers (2004)Valuing CustomersBalancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…The mismanagement of customer loyalty. (2002)The mismanagement of customer…The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter? (2002)The Effect of Relational Cons…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…A general methodology for bootstrapping in non-parametric frontier models (2000)A general methodology for boo…Sensitivity Analysis of Efficiency Scores: How to Bootstrap in Nonparametric Frontier Models (1998)Sensitivity Analysis of Effic…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…LEARNING FROM CUSTOMER DEFECTIONS (1996)LEARNING FROM CUSTOMER DEFECT…Polyhedral Cone-Ratio DEA Models with an illustrative application to large commercial banks (1990)Polyhedral Cone-Ratio DEA Mod…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)Some Models for Estimating Te…Measuring the efficiency of decision making units (1978)Measuring the efficiency of d…The Measurement of Productive Efficiency (1957)Portfolio Selection: Efficient Diversification of Investments (1959)Statistical Inference in Nonparametric Frontier Models: The State of the Art (2000)Technological Change, Technological Catch-up, and Capital Deepening: Relative Contributions to Growth and Convergence (2002)FEAR: A software package for frontier efficiency analysis with R (2007)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Creating Enduring Customer Value (2016)A survey of data envelopment analysis in energy and environmental studies (2007)Data envelopment analysis (DEA) – Thirty years on (2008)Necessary Condition Analysis (NCA) (2015)Theory of Cost and Production Functions (2015)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Customer Engagement as a New Perspective in Customer Management (2010)Innovation diffusion and new product growth models: A critical review and research directions (2010)A Procedure for Ranking Efficient Units in Data Envelopment Analysis (1993)A slacks-based measure of efficiency in data envelopment analysis (2001)A slacks-based measure of super-efficiency in data envelopment analysis (2002)Beyond the hype: Big data concepts, methods, and analytics (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)
this work references cited by second hop

References

  • 1978Measuring the efficiency of decision making units29,755 cited
  • 1984Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis16,773 cited
  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 1998Sensitivity Analysis of Efficiency Scores: How to Bootstrap in Nonparametric Frontier Models2,261 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2000A general methodology for bootstrapping in non-parametric frontier models1,152 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004Valuing Customers848 cited
  • 1996LEARNING FROM CUSTOMER DEFECTIONS793 cited
  • 2002The mismanagement of customer loyalty.769 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 1990Polyhedral Cone-Ratio DEA Models with an illustrative application to large commercial banks722 cited
  • 2002

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?
721 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • Cited by

    No citing works inside the corpus for this window.