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Price-quality heuristic correlation with rates of product consumption
16 references·1 citing·45 second hop
Price-quality heuristic correlation with rates of product consumption (2016)Price-quality heuristic correlation with …Associative processes in intuitive judgment (2010)Associative processes in intu…A perspective on judgment and choice: Mapping bounded rationality. (2003)A perspective on judgment and…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? (1993)A Consumer-Side Experimental …What is an “Explanation” of Behavior? (1992)What is an “Explanation” of B…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The Relationship between Perceived and Objective Price-Quality (1989)The Relationship between Perc…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Role of Price in Multi-Attribute Product Evaluations (1985)The Role of Price in Multi-At…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorPrice, brand name, and product composition characteristics as determinants of perceived quality. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2003A perspective on judgment and choice: Mapping bounded rationality.5,537 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 1954The Black Swan617 cited
  • 1992What is an “Explanation” of Behavior?536 cited
  • 2010Associative processes in intuitive judgment492 cited
  • 1985The Role of Price in Multi-Attribute Product Evaluations

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412 cited
  • 1989The Relationship between Perceived and Objective Price-Quality317 cited
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    • 2023Experience goods and the role of experts : recommendation effects on wine purchasing decision0 cited