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Rediscovering market segmentation.
0 references·16 citing·58 second hopsampled
Rediscovering market segmentation. 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  • 2010Are we fooling ourselves when we talk about ethnic homogeneity? The case of religion and ethnic subdivisions amongst Indians living in Britain

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34 cited
  • 2018A typology of consumers based on money attitudes after major recession30 cited
  • 2021Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping: A design scientific approach of web demographics30 cited