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How Consumers React to Advertising
16 references·9 citing·37 second hop
How Consumers React to Advertising (1989)How Consumers React to AdvertisingAdvances in Consumer Research (2025)Advances in Consumer ResearchMotivational problems raised by exploratory and epistemic behavior. (2004)Motivational problems raised …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Advances in Consumer Research (1983)Advances in Consumer ResearchThe Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Affective and Cognitive Factors in Preferences (1982)Affective and Cognitive Facto…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Consumer Choice Strategies: Simplifying Vs. Optimizing (1975)Consumer Choice Strategies: S…The Agenda-Setting Function of Mass Media (1972)The Agenda-Setting Function o…On the whys and wherefores of E, P, and A. (1969)On the whys and wherefores of…The Measurement of Advertising Involvement (1966)The Measurement of Advertisin…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Cognitive, social, and physiological determinants of emotional state. (1962)Cognitive, social, and physio…The Measurement of Meaning (1957)The Measurement of MeaningAttitudes and Cognitive Organization (1946)Attitudes and Cognitive Organ…Grundriss der Psychologie (1897)Grundriss der PsychologieBrand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement (2020)Brand Authenticity and Strate…Keeping the rascals in: Anti‐political‐establishment parties and their cost of governing in established democracies (2011)Keeping the rascals in: Anti‐…Efekty reklamy w systemie komunikacji marketingowej (2009)Efekty reklamy w systemie kom…Determinants of Brand Advertising Efficiency: Evidence from the German Car Market (2007)Determinants of Brand Adverti…Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact (2000)Probit analysis of fresh meat…Ethical Perspectives on the Postmodern Communications Leviathan (1999)Ethical Perspectives on the P…Reactions to different types of ads in Belgium and Poland (1998)Reactions to different types …IMC: a consumer psychological perspective (1998)IMC: a consumer psychological…Individual Reactions to Advertising: Theoretical and Methodological Developments (1994)Individual Reactions to Adver…The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Social perception and phenomenal causality. (1944)A Theory of Co-operation and Competition (1949)Structural balance: a generalization of Heider's theory. (1956)The Principles of Psychology (1891)Handbook of Experimental Psychology (1952)A Theory of Social Comparison Processes (1954)Self-Perception Theory (1972)Emotion Work, Feeling Rules, and Social Structure (1979)Core affect and the psychological construction of emotion. (2003)Framing: Toward Clarification of a Fractured Paradigm (1993)Mediating the Message: Theories of Influences on Mass Media Content (1995)Framing as a Theory of Media Effects (1999)Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy (2004)Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models (2006)Telling more than we can know: Verbal reports on mental processes. (1977)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)This Just In: Fake News Packs A Lot In Title, Uses Simpler, Repetitive Content in Text Body, More Similar To Satire Than Real News (2017)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1972The Agenda-Setting Function of Mass Media9,514 cited
  • 1957The Measurement of Meaning9,430 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1962Cognitive, social, and physiological determinants of emotional state.6,222 cited
  • 1946Attitudes and Cognitive Organization3,672 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1982Affective and Cognitive Factors in Preferences1,071 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
  • 1966The Measurement of Advertising Involvement464 cited
  • 1897Grundriss der Psychologie364 cited
  • 1969On the whys and wherefores of E, P, and A.272 cited
  • 2004Motivational problems raised by exploratory and epistemic behavior.221 cited

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Cited by

  • 2000Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact118 cited
  • 2011Keeping the rascals in: Anti‐political‐establishment parties and their cost of governing in established democracies98 cited
  • 2007Determinants of Brand Advertising Efficiency: Evidence from the German Car Market67 cited
  • 2020Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement34 cited
  • 1998Reactions to different types of ads in Belgium and Poland34 cited
  • 1999Ethical Perspectives on the Postmodern Communications Leviathan32 cited
  • 1998IMC: a consumer psychological perspective32 cited
  • 1994Individual Reactions to Advertising: Theoretical and Methodological Developments22 cited
  • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited