Females' Attitudes Toward the Portrayal of Women in Advertising: A Canadian Study

Abstract

This paper discusses Canadian research that is basically a replication of an American study conducted over ten years ago. The results indicate that attitudes toward the portrayal of women in advertising in Canada today reflect the attitudes found over ten years ago in the United States. Specifically, respondents in this study believe that women are not accurately depicted in advertising in Canada. More interesting was the fact that such attitudes were consistent across the demographic categories of the respondents including age, income, education and marital status.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 33 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.