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Social media marketing and advertising

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References

2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,094 cited
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2011Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?480 cited
2012Sustainable Marketing and Social Media216 cited

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2017

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2019Examining gender differences in people’s information-sharing decisions on social networking sites165 cited

2018Social Media: The Good, the Bad, and the Ugly160 cited

2021The dual concept of consumer value in social media brand community: A trust transfer perspective156 cited

2018Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits147 cited

2018User engagement for mobile payment service providers – introducing the social media engagement model141 cited

2019Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing132 cited

201920 years of research in microfinance: An information management approach102 cited

2020Exploring key indicators of social identity in the #MeToo era: Using discourse analysis in UGC92 cited