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From Brand Vision to Brand Evaluation · Study

WorkFrom Brand Vision to Brand Evaluation

Terry Hanby2002

Work2002

From Brand Vision to Brand Evaluation

71 citations·0/0 files stored·Journal of Brand Management

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2007Destination Brand Personality: Visitor Perceptions of a Regional Tourism Destination 2010Branding familiness in tourism family firms 2010Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it 2018Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes 2007Services Branding: Revealing the Rhetoric within Retail Banking 2011Marketing and Corporate Social Responsibility 2020Análisis de modelos de Branding Corporativo 2016Commentary on “Working consumers: Co-creation of brand identity, consumer identity, and brand community identity”

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Year2002

Typeother

Published2002-01-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations71

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.bm.2540072

openalex_workW2274646069

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