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Cited by

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• 2007Services Branding: Revealing the Rhetoric within Retail Banking29 cited
• 2011Marketing and Corporate Social Responsibility25 cited
• 2020Análisis de modelos de Branding Corporativo20 cited
• 2015Profit from poetry: Bards, brands, and burnished bottom lines18 cited
• 2016Commentary on “Working consumers: Co-creation of brand identity, consumer identity, and brand community identity”18 cited
• 2010A critical account of the process of branding: towards a synthesis15 cited
• 2010Brand strategies of Jordanian telecommunications service providers14 cited
• 2019Bestandsaufnahme 1: Broadening und Deepening – die Politisierung des Markenkonzeptes10 cited
• 2009Atividades marcárias na vida cotidiana dos consumidores: descoberta de uma nova forma de se pensar as marcas?8 cited
• 2010Interne Markenführung zum Aufbau von Mitarbeiter-Marken-Beziehungen