Workbronze2016

Consumer vulnerability: introduction to the special issue

Susan Dunnett · Kathy Hamilton · Maria Piacentini

19 citations0/0 files storedJournal of Marketing Management

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics Consumer behavior in food and health

Abstract

The last decade has seen a burgeoning body of research which moves beyond the mainstream to draw attention to vulnerable consumer groups and consumer experiences of vulnerability. Since Baker et al...

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2005Building Understanding of the Domain of Consumer Vulnerability 2005The Low Literate Consumer 2006Consumer normalcy: Understanding the value of shopping through narratives of consumers with visual impairments 1997Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers 2014Unwrapping senior consumers’ packaging experiences

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