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The customer engagement ecosystem

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References

2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior34,111 cited
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2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

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2,294 cited

2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2,165 cited

2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited

Cited by

2018Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM201 cited
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2019How stories generate consumer engagement: An exploratory study189 cited
2021The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions177 cited
2018Strategic customer engagement marketing: A decision making framework161 cited
2024Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review153 cited
2017The Dynamics of Consumer Engagement with Mobile Technologies144 cited
2020Customer Engagement: A Systematic Review and Future Research Priorities130 cited
2020Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation122 cited
2017Exploring customer engagement valences in the social services54 cited
2023Can perceived coolness enhance memorable customer experience? The role of customer engagement45 cited
2023The central role of consumer–brand engagement in product and service brand contexts29 cited
2021Transforming customer brand engagement to co-creation value through participation energy and effort24 cited
2017Is a Transdisciplinary Theory of Engagement in Organized Settings Possible? A Concept Analysis of the Literature on Employee Engagement, Consumer Engagement and Patient Engagement24 cited
2019Managing engagement in an emerging economy service23 cited
2016Factors Influencing Customer Engagement in Mobile Applications21 cited