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Strategic customer engagement marketing: A decision making framework · Study

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ArticleStrategic customer engagement marketing: A decision making framework

Agarzelim Alvarez-Milán2018

OA

Articlegreen2018

Strategic customer engagement marketing: A decision making framework

Agarzelim Alvarez-Milán · Reto Felix · Philipp A. Rauschnabel · Christian Andrew Hinsch

161 citations·0/0 files stored·Journal of Business Research

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Digital Marketing and Social Media Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1998Basics of qualitative research : techniques and procedures for developing grounded theory 2009Qualitative Research: A Guide to Design and Implementation 2017Exchange and Power in Social Life 1965Exchange and Power in Social Life.1998Transforming Qualitative Information: Thematic Analysis and Code Development 2004School Engagement: Potential of the Concept, State of the Evidence 1990PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.

Cited by

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Details

Year2018

Typearticle

Published2018-07-20

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations161

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jbusres.2018.07.017

openalex_workW2884448111

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2021Money-back guarantee in the presence of strategic customer behavior

2020Art to enhance consumer engagement in the luxury fashion domain

2025Beyond Transactions: Building Customer Loyalty and Brand Value Cocreation in Vietnamese Financial Apps