Identity Shift III: Effects of Publicness of Feedback and Relational Closeness in Computer-Mediated Communication

Caleb T. Carr · Ashley C. Foreman

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Personality Traits and Psychology Media and Digital Communication Digital Communication and Language

Abstract

Identity shift occurs when an individual's self-perception changes as a result of feedback to her or his self-presentation. This research, the third in a series, further explores the influences of identity shift, specifically exploring the effects of the publicness of feedback to an individual and the relational closeness between the individual and feedback provider on the individual's subsequent self-perceptions of her or his extraversion. An experimental study (N = 56) utilized a 2 (extroverted/introverted) × 2 (private/public feedback) × 2 (feedback from a relationally close/nonclose partner) design. Results of between-groups analysis revealed both main intensification effects of public and relationally close feedback and an interaction effect between the conditions. Findings are discussed with respect to identity shift, the hyperpersonal model, and online self-presentation.

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1973The Strength of Weak Ties 1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites 1975Design and Analysis: A Researcher's Handbook 1992Inclusion of Other in the Self Scale and the structure of interpersonal closeness.1972Self-Perception Theory 2004Handbook of Self and Identity

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