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Packaging design as a Marketing tool and Desire to purchase

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References

2007The importance of packaging attributes: a conjoint analysis approach717 cited
2004Packaging and purchase decisions563 cited
2006Consumer perceptions of product packaging560 cited
2003Sense of Virtual Community: A Conceptual Framework and Empirical Validation518 cited
2011Mixed methods designs in marketing research333 cited
2009Packaging design: creating competitive advantage with product packaging280 cited
2007The mix of qualitative and quantitative research in major marketing journals, 1993‐2002213 cited
2010Product value importance and consumer preference for visual complexity and symmetry144 cited
2002Managing consumers’ product evaluations through direct product experience97 cited
2007A new conceptual framework for business‐consumer relationships76 cited
2010Accelerating structured consumer‐driven package design75 cited
2012Consumer reaction to new package design56 cited

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2014Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia16 cited
2024Re-evaluating beauty: Attitudes and perceptions of eco-friendly packaging in beauty care products - A systematic review

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13 cited

2015Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels13 cited

2021PENGARUH DESAIN DAN MANFAAT KEMASAN TERHADAP MINAT PEMBELIAN FMCG11 cited