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Evidence-based advertising using persuasion principles
8 references·1 citing·42 second hop
Evidence-based advertising using persuasion principles (2016)Evidence-based advertising using persuasi…Predictive validity of evidence-based persuasion principles (2016)Predictive validity of eviden…Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements (2014)Message Generalizations That …Becoming More Reflective about the Role of Design in Communication (2014)Becoming More Reflective abou…Using Communication Theory for Health Promotion (2012)Using Communication Theory fo…The principles (2010)The principlesPersuasive Advertising: Evidence-based Principles (2010)Persuasive Advertising: Evide…Meta-Synthesis of Health Behavior Change Meta-Analyses (2010)Meta-Synthesis of Health Beha…Answering the Call for a Standard Reliability Measure for Coding Data (2007)Answering the Call for a Stan…Persuasion Principles Index: ready for pretesting advertisements (2016)Persuasion Principles Index: …Why Most Published Research Findings Are False (2005)Introduction to Meta‐Analysis (2009)A Meta-Analytic Examination of the Continued Influence of Misinformation in the Face of Correction: How Powerful Is It, Why Does It Happen, and How to Stop It? (2019)Evaluating the Impact of Attempts to Correct Health Misinformation on Social Media: A Meta-Analysis (2020)Introduction to Meta‐Analysis (2021)Towards psychological herd immunity: Cross-cultural evidence for two prebunking interventions against COVID-19 misinformation (2021)The Handbook of Social Psychology (1969)Improving the quality of reports of meta-analyses of randomised controlled trials: the QUOROM statement (1999)Quantifying heterogeneity in a meta‐analysis (2002)A stress and coping perspective on health behaviors: theoretical and methodological considerations (2013)Do People Have Insight Into Their Abilities? A Metasynthesis (2014)Rethinking and Updating Demographic Questions: Guidance to Improve Descriptions of Research Samples (2016)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action (1987)Behavioral Expressions and Biosocial Bases of Sensation Seeking (1994)“You're more engaged when you’re listening to somebody tell their story”: A qualitative exploration into the mechanisms of the podcast ‘menopause: unmuted’ for communicating health information (2022)Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review (2023)Coefficient Alpha and the Internal Structure of Tests (1951)A Coefficient of Agreement for Nominal Scales (1960)Content Analysis: An Introduction to its Methodology. (1984)Inter-Coder Agreement for Computational Linguistics (2008)Computing Inter-Rater Reliability for Observational Data: An Overview and Tutorial (2012)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Communication Theory as a Field (1999)Building Grounded Practical Theory in Applied Communication Research: Introduction to the Special Issue (2014)Collaboration by Design: Stakeholder Engagement in GRI Sustainability Reporting Guidelines (2016)The perception of crisis, the existence of crisis: navigating the social construction of crisis (2020)Persuasive Advertising (2010)Illusions in regression analysis (2012)Golden rule of forecasting: Be conservative (2015)When prophecy fails. (1956)Linear models in decision making. (1974)The robust beauty of improper linear models in decision making. (1979)Predicting advertising execution effectiveness: scale development and validation (2016)Guidelines for Science: Evidence and Checklists (2017)Forecasting methods and principles: Evidence-based checklists (2018)Predicting what? The strengths and limitations of a test of persuasive advertising principles (2016)Creative That Sells: How Advertising Execution Affects Sales (2015)Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness (2016)Advertising Appeals, Moderators, And Impact on Persuasion (2017)
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References

  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 2010Meta-Synthesis of Health Behavior Change Meta-Analyses158 cited
  • 2014Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements99 cited
  • 2010Persuasive Advertising: Evidence-based Principles93 cited
  • 2014Becoming More Reflective about the Role of Design in Communication55 cited
  • 2012Using Communication Theory for Health Promotion37 cited
  • 2016Predictive validity of evidence-based persuasion principles16 cited
  • 2010The principles9 cited

Cited by

  • 2016Persuasion Principles Index: ready for pretesting advertisements7 cited

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