The principles

Abstract

The development of principles is a long-held tradition in advertising. Many great advertisers have shared their wisdom in this way. In 1871, George P. Rowell, the founder of Printer’s Ink , described his “Principles of Advertising,” including such advice as “Honesty is by all odds the very strongest point … in an advertisement.” N. C. Fowler followed with three books on advertising principles; the last one, Fowler’s Publicity (1897), contained over 1,000 pages. While Fowler based his principles on common sense alone, some have endured, such as the value of simplicity, the importance of truth, the need for good taste, and the use of free samples. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 9 citations exist upstream.