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The principles
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The principles (2010)The principlesPredicting what? The strengths and limitations of a test of persuasive advertising principles (2016)Predicting what? The strength…Persuasion Principles Index: ready for pretesting advertisements (2016)Persuasion Principles Index: …Evidence-based advertising using persuasion principles (2016)Evidence-based advertising us…Persuasive Advertising (2010)Illusions in regression analysis (2012)Golden rule of forecasting: Be conservative (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)Persuasive Advertising: Evidence-based Principles (2010)Answering the Call for a Standard Reliability Measure for Coding Data (2007)Meta-Synthesis of Health Behavior Change Meta-Analyses (2010)Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements (2014)
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  • 2016Predicting what? The strengths and limitations of a test of persuasive advertising principles8 cited
  • 2016Evidence-based advertising using persuasion principles8 cited
  • 2016Persuasion Principles Index: ready for pretesting advertisements7 cited

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