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Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software
16 references·1 citing·48 second hop
Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software (2015)Program–Ad Matching and Television Ad Eff…Psychophysiological Measurement and Meaning (2012)Psychophysiological Measureme…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…Walking the tightrope between feeling good and being accurate: Mood as a resource in processing persuasive messages. (2002)Walking the tightrope between…Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…Success/Failure Feedback, Expectancies, and Approach/Avoidance Motivation: How Regulatory Focus Moderates Classic Relations (2001)Success/Failure Feedback, Exp…Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad (1998)Context is Key: The Effect of…Measurement error masks bipolarity in affect ratings. (1993)Measurement error masks bipol…Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects (1991)Television Commercial Evaluat…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set? (1985)Does Attitude toward the Ad A…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Advances in Consumer Research (1983)Advances in Consumer ResearchConsumer Buying Intentions and Purchase Probability: An Experiment in Survey Design (1966)Consumer Buying Intentions an…Why We Need More Replication Studies To Keep Empirical Knowledge in Check (2018)Why We Need More Replication …The Measurement of Meaning (1957)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural Equations with Latent Variables. (1991)Levels of Analysis and the Organization of Affect (1998)Can Mixed Emotions Peacefully Coexist? (2002)A 12-point circumplex structure of core affect. 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References

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  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
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271 cited
  • 1991Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects266 cited
  • 1998Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad169 cited
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    • 2018Why We Need More Replication Studies To Keep Empirical Knowledge in Check18 cited