References

• 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites9,932 cited
• 1968Weighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit.8,719 cited
• 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
• 2004Public Displays of Connection1,402 cited
• 2002Toward a dialogic theory of public relations1,247 cited
• 2009How and why people Twitter868 cited
• 2012Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less684 cited
• 2003Interactivity and vividness effects on social presence and involvement with a web-based advertisement653 cited
• 2007A familiar face(book)629 cited
• 2011Keeping up with the digital age: How the American Red Cross uses social media to build relationships583 cited
• 2012Modeling the adoption and use of social media by nonprofit organizations423 cited
• 2011Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates373 cited
• 2000Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads307 cited
• 2007The Strategic Use of Information Technology by Nonprofit Organizations: Increasing Capacity and Untapped Potential