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Goodwill towards Domestic Products as Segmentation Criterion: An Empirical Study within the Scope of Research on Country-of-Origin Effects
16 references·0 citing·39 second hop
Goodwill towards Domestic Products as Segmentation Criterion: An Empirical Study within the Scope of Research on Country-of-Origin Effects (1994)Goodwill towards Domestic Products as Seg…International Journal of Retail & Distribution Management (1992)International Journal of Reta…International Marketing Strategy (1991)International Marketing Strat…Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis (1991)Impact of Country-of-Origin C…Determinants and Effects of the Use of ″Made in″ Labels (1989)Determinants and Effects of t…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes? (1983)Consumer Attitudes towards Pr…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image (1978)UK Consumers’ Attitudes towar…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S. (1971)Bias Phenomena Attendant to t…A Comparison of Japanese and U. S. Attitudes toward Foreign Products (1970)A Comparison of Japanese and …A Comparison of Japanese and U. S. Attitudes toward Foreign Products (1970)A Comparison of Japanese and …Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Analysis of Factorial Experim…Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments (1962)Orthogonal Main-Effect Plans …Design and Analysis of Industrial Experiments. (1955)Design and Analysis of Industrial Experiments. 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References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,228 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE3,046 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,825 cited
  • 1970A Comparison of Japanese and U. S. Attitudes toward Foreign Products787 cited
  • 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective776 cited
  • 1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments707 cited
  • 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data511 cited
  • 1992International Journal of Retail & Distribution Management434 cited
  • 1970A Comparison of Japanese and U. S. Attitudes toward Foreign Products373 cited
  • 1978UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image367 cited
  • 1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?360 cited
  • 1989Determinants and Effects of the Use of ″Made in″ Labels353 cited
  • 1971Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.321 cited
  • 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective296 cited

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1991
International Marketing Strategy
295 cited
  • 1991Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis284 cited
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