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Marketing to rural india: A changing paradigm
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Marketing to rural india: A changing paradigm (2010)Marketing to rural india: A changing para…A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges (2015)A Review on Retailing Prospec…Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG (2012)Consumer Buying Behaviour and…MARKETING OF RURAL HANDICRAFT PRODUCTS THROUGH RETAIL FORMAT: A SYNTHETIC REVIEW (2012)PROSPECTS AND PROBLEMS OF INDIAN RURAL MARKETS (2012)INDIAN RURAL MARKET: OPPORTUNITIES AND CHALLENGES (2016)The effect of demographic, social, and economic characteristics on consumer empowerment in education institutions (2021)
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  • 2012Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG14 cited
  • 2015A Review on Retailing Prospects of Indian Rural Market: Issues & Challenges0 cited

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