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Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach
16 references·0 citing·36 second hop
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References

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  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1976The Economics of Information3,287 cited
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  • 1965Product Bias in the Central American Common Market560 cited
  • 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes

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545 cited
  • 2007Does image of country‐of‐origin matter to brand equity?538 cited
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