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Redefining B2B relationship marketing: Insight from postmodern Alibaba
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Redefining B2B relationship marketing: Insight from postmodern Alibaba (2016)Redefining B2B relationship marketing: In…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination (1997)Modelling the relationship be…The value concept and relationship marketing (1996)The value concept and relatio…The Time of the Tribes: The Decline of Individualism in Mass Society (1996)The Time of the Tribes: The D…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…The Use of Pledges to Build and Sustain Commitment in Distribution Channels (1992)The Use of Pledges to Build a…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Signalling by underpricing in the IPO market (1989)Signalling by underpricing in…Determinants of Continuity in Conventional Industrial Channel Dyads (1989)Determinants of Continuity in…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The Postmodern Condition: A Report on Knowledge (1984)The Postmodern Condition: A R…A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships (1984)A Model of the Distributor's …A Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…The Norm of Reciprocity: A Preliminary Statement (1960)Review of Psychometric theory (2nd ed.). (1979)The Evolution of Cooperation (1981)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Exchange and Power in Social Life. (1965)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Exchange and Power in Social Life (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Power-Dependence Relations (1962)The Economic Institutions of Capitalism (1987)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Managing the co-creation of value (2007)Service logic revisited: who creates value? And who co‐creates? (2008)Critical service logic: making sense of value creation and co-creation (2012)Seasoned Offerings, Imitation Costs, and the Underpricing of Initial Public Offerings (1989)Initial Public Offerings and Underwriter Reputation (1990)Venture Capitalist Certification in Initial Public Offerings (1991)Conflict of Interest and the Credibility of Underwriter Analyst Recommendations (1999)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Evolving to a New Dominant Logic for Marketing (2003)The New Public Governance? 1 (2006)American Economic Review (2019)Discipline and Punish: The Birth of the Prison. (1978)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Brand Community (2001)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Distinction: A Social Critique of the Judgement of Taste* (2018)The External Control of Organizations. (1978)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Narrative configuration in qualitative analysis (1995)The teacher's soul and the terrors of performativity (2003)Autoethnography: An Overview (2010)
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References

  • 1984The Postmodern Condition: A Report on Knowledge15,116 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
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  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,722 cited
  • 1989Signalling by underpricing in the IPO market1,454 cited
  • 1972A Generic Concept of Marketing1,429 cited
  • 1997Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination1,253 cited
  • 1996The Time of the Tribes: The Decline of Individualism in Mass Society1,248 cited
  • 1984A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships1,128 cited
  • 1969Broadening the Concept of Marketing

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  • 2004The relationship marketing process: communication, interaction, dialogue, value1,029 cited
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