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Deriving age and gender from forenames for consumer analytics
16 references·3 citing·47 second hop
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References

  • 1998The Consumer Society: Myths and Structures2,497 cited
  • 1984Ecological Fallacies and the Analysis of Areal Census Data644 cited
  • 2018Applied Discrete-Choice Modelling609 cited
  • 2003Generation Y female consumer decision‐making styles547 cited
  • 2003Gender and E-Commerce: An Exploratory Study465 cited
  • 2014Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience451 cited
  • 2004Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations393 cited
  • 2001A matter of taste: how names, fashions, and culture change354 cited
  • 2005Attitude and age differences in online buying351 cited
  • 2006Consumer demographics, store attributes, and retail format choice in the US grocery market348 cited
  • 2007Geodemographics, GIS and Neighbourhood Targeting254 cited
  • 2009Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure225 cited
  • 1993Mass consumption and personal identity224 cited
  • 2013What do people study when they study Twitter? Classifying Twitter related academic papers213 cited
  • 1973Name stereotypes and teachers' expectations.

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210 cited
  • 2008Naming Names: Kinship, Individuality and Personal Names188 cited
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