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The Impact of Brand Equity on Purchase Intensions with Modertaing Role of Subjective Norms
16 references·2 citing·32 second hop
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  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
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2000
Cultivating Service Brand Equity
1,733 cited
  • 1995Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions1,570 cited
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    • 2017Understanding Purchase Intention of Ready-to-Eat Food among Malaysian Urbanites: A Proposed Framework19 cited
    • 2020The mediating role of self-congruity in transnational higher education choice: a proposed framework10 cited