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An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers
16 references·0 citing·41 second hop
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References

  • 1965Fuzzy sets67,827 cited
  • 1996Fuzzy sets46,880 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects2,151 cited
  • 2003Scaling Procedures: Issues and Applications2,091 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2000Linguistic decision analysis: steps for solving decision problems under linguistic information1,563 cited
  • 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,180 cited
  • 2003Trust and e-commerce: a study of consumer perceptions1,049 cited
  • 1999The Internet Shopper964 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 2005Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research657 cited
  • 2006Consumer ethnocentrism: an integrative review of its antecedents and consequences599 cited

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  • 1970A Comparison of Japanese and U.S. Attitudes toward Foreign Products590 cited
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