Employer branding practices for young talents in IT companies (Russian experience)

Abstract

This article discusses the current Russian experience of information technology (IT) companies in building employer branding practices to attract and retain young talents. Focusing on generation theory and employer branding perspective, we identify the core employment values and preferences of young IT-professionals and consider the efficient employer branding tools used by three IT companies to cooperate with them in the conditions of ‘war for talents’.

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