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It’s not just cricket – the portfolios of the English/Welsh cricket teams
16 references·0 citing·48 second hop
It’s not just cricket – the portfolios of the English/Welsh cricket teams (2016)It’s not just cricket – the portfolios of…Examining the relationship between brand emotion and brand extension among supporters of professional football clubs (2012)Examining the relationship be…Case Study Research for Business (2012)Case Study Research for Busin…SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport (2011)SWOT and AHP hybrid model for…What passes as a rigorous case study? 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References

  • 2004Case Study Research15,455 cited
  • 1995Building Strong Brands4,432 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2008What passes as a rigorous case study?1,959 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 2003Demand for Sport597 cited
  • 1988Brand Leverage: Strategy for Growth in a Cost-Control World303 cited
  • 2012Case Study Research for Business261 cited
  • 1999What is the sports product and who buys it? The marketing of professional sports leagues253 cited
  • 2000The Evolving European Model of Professional Sports Finance201 cited
  • 2005Brand Strategy in Professional Sports: The Case of French Soccer Teams146 cited
  • 2011SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport134 cited
  • 2001Counting the cost:123 cited
  • 2012Examining the relationship between brand emotion and brand extension among supporters of professional football clubs122 cited
  • 2001Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity109 cited

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  • 2006Globalisation and sports branding: the case of Manchester United89 cited
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