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Building Betty Crocker's brand community: conversations with consumers, 1940-1950
16 references·0 citing·44 second hop
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References

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  • 2001Brand Community3,994 cited
  • 2002Building Brand Community2,654 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
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  • 2005Religiosity in the Abandoned Apple Newton Brand Community1,027 cited
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  • 1995Where the Girls Are: Growing up Female with the Mass Media.449 cited
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  • 1983The Home Front and Beyond: American Women in the 1940s183 cited
  • 2011

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Public relations as dialogic expertise?
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