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Das Potenzial von Eigennutzen und sozialen Normen nutzen · Study

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ArticleDas Potenzial von Eigennutzen und sozialen Normen nutzen

Thilo Pfrang2015

Article2015

Das Potenzial von Eigennutzen und sozialen Normen nutzen

3 citations·0/0 files stored·Marketing Review St Gallen

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Experimental Behavioral Economics Studies

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2017Exchange and Power in Social Life 1965Exchange and Power in Social Life.2000A Focus Theory of Normative Conduct: When Norms Do and Do not Affect Behavior 2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support 2001Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes 2009Are Product Returns a Necessary Evil? Antecedents and Consequences 2009Does Customer Demotion Jeopardize Loyalty?2009The Option Value of Returns: Theory and Empirical Evidence

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Details

Year2015

Typearticle

Published2015-10-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languagede

Citations3

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/s11621-015-0575-8

openalex_workW2295038564

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