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Das Potenzial von Eigennutzen und sozialen Normen nutzen
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References

  • 2017Exchange and Power in Social Life15,909 cited
  • 1965Exchange and Power in Social Life.13,624 cited
  • 2000A Focus Theory of Normative Conduct: When Norms Do and Do not Affect Behavior1,003 cited
  • 2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support642 cited
  • 2001Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes434 cited
  • 2009Are Product Returns a Necessary Evil? Antecedents and Consequences346 cited
  • 2009Does Customer Demotion Jeopardize Loyalty?288 cited
  • 2009The Option Value of Returns: Theory and Empirical Evidence267 cited
  • 2012Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns229 cited
  • 2009Product returns on the Internet: A case of mixed signals?191 cited
  • 2014Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment176 cited
  • 2011Customer Delight142 cited
  • 2008Fraudulent Return Proclivity: An Empirical Analysis116 cited
  • 2013The Influence of Cognitive Dissonance on Retail Product Returns114 cited
  • 2011Effect of effort and deadlines on consumer product returns

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  • 2000Retail borrowing: insights and implications on returning used merchandise80 cited
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