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A framework and model to evaluate promotions: A restaurant cross-promotion in-market study
16 references·0 citing·39 second hop
A framework and model to evaluate promotions: A restaurant cross-promotion in-market study (2016)A framework and model to evaluate promoti…Sophistication in Research in Marketing (2011)Sophistication in Research in…The Role of Technology in Restaurant Revenue Management (2008)The Role of Technology in Res…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Issues of Concern for Restaurant Owners and Managers (2004)Issues of Concern for Restaur…"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events (2003)"Brought to you by Brand A an…Concepts and strategy guidelines for designing value enhancing sales promotions (1998)Concepts and strategy guideli…Mental Budgeting and Consumer Decisions (1996)Mental Budgeting and Consumer…Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability, (1996)Coupon face value: Its impact…Do rewards really create loyalty? (1995)Do rewards really create loya…Capturing the value of supplementary services (1995)Capturing the value of supple…The Psychology of Windfall Gains (1994)The Psychology of Windfall Ga…Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods (1989)Adjusting Stated Intention Me…Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives (1986)Horizontal Cooperative Sales …Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…A Model for Evaluating the Profitability of Coupon Promotions (1983)A Model for Evaluating the Pr…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Party Brands in Crisis (2015)Toward a positive theory of consumer choice (1980)A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction (1999)Choices, Values, and Frames (2013)A New Product Growth for Model Consumer Durables (1969)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Partial Least Squares: The Better Approach to Structural Equation Modeling? (2012)Celebrity endorsements: a literature review and research agenda (2016)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Literature review as a research methodology: An overview and guidelines (2019)Advances in Consumer Research (2025)The Framing of Decisions and the Psychology of Choice (1981)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Judgment under Uncertainty: Heuristics and Biases (1974)Design and marketing of new products (1980)Design and marketing of new products (1981)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Research on Innovation: A Review and Agenda for Marketing Science (2006)Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Value creation in E‐business (2001)The servitization of manufacturing (2009)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)Hardnose the Dictator (2002)The Economic Psychology of Tax Behaviour (2007)Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Are Investors Reluctant to Realize Their Losses? (1998)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)
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References

  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1995Capturing the value of supplementary services774 cited
  • 1996Mental Budgeting and Consumer Decisions755 cited
  • 1994The Psychology of Windfall Gains409 cited
  • 1995Do rewards really create loyalty?396 cited
  • 1989Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods317 cited
  • 2003"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events247 cited
  • 2011Sophistication in Research in Marketing179 cited
  • 2008The Role of Technology in Restaurant Revenue Management128 cited
  • 1996Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,128 cited
  • 1983A Model for Evaluating the Profitability of Coupon Promotions104 cited
  • 1986Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives92 cited
  • 2004Issues of Concern for Restaurant Owners and Managers79 cited

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  • 1998Concepts and strategy guidelines for designing value enhancing sales promotions55 cited
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