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Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification

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References

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1,036 cited

2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited

2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited

2008Corporate social responsibility: attributions, loyalty, and the mediating role of trust866 cited

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