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• 2019Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement393 cited
• 2014Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes300 cited
• 2010Towards a more dynamic stakeholder model: acknowledging multiple issue arenas191 cited
• 2003The Effect of Web Characteristics on Relationship Building181 cited
• 2004The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image175 cited
• 2019Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics175 cited
• 2001Government-community relationships: extending the relational theory of public relations171 cited
• 2008Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university161 cited
• 2007Strategic risk communication: Adding value to society157 cited
• 2008Excellence Theory in Public Relations: Past, Present, and Future153 cited
• 2009Global activism and new media: A study of transnational NGOs’ online public relations150 cited
• 2004Expansion of Ethics as the Tenth Generic Principle of Public Relations Excellence: A Kantian Theory and Model for Managing Ethical Issues133 cited