SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications
16 references·0 citing·41 second hop
Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications (2015)Effective use of marketing technology in …The New Rules Of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (2015)The New Rules Of Marketing & …Retail showrooms, mobile sales (2014)Retail showrooms, mobile salesBig data at work: dispelling the myths, uncovering the opportunities (2014)Big data at work: dispelling …Consumer Evaluation of Target Marketing to the Bottom of the Pyramid (2013)Consumer Evaluation of Target…Toward Intercultural Competency in Multicultural Marketplaces (2012)Toward Intercultural Competen…Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention (2012)Cause-related marketing in an…Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Measuring Hofstede's Five Dim…Marketing metrics: the definitive guide to measuring marketing performance (2010)Marketing metrics: the defini…Empowered : unleash your employees, energize your customers, transform your business (2010)Empowered : unleash your empl…Leveraging ties: the contingent value of entrepreneurial teams' external advice networks on Indian software venture performance (2009)Leveraging ties: the continge…Corruption and Compliance in the EU's Post‐Communist Members and Candidates (2009)Corruption and Compliance in …Analytics at Work: Smarter Decisions, Better Results (2009)Analytics at Work: Smarter De…International business and institutional development in Central and Eastern Europe (2008)International business and in…2008 Corruption Perceptions Index (2008)2008 Corruption Perceptions I…Entrepreneurial strategies : new technologies in emerging markets (2006)Entrepreneurial strategies : …How entrepreneurs create wealth in transition economies (2001)How entrepreneurs create weal…Culture's Consequences: International Differences in Work-Related Values (1981)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior (2014)National culture and consumer trust in e-commerce (2017)The influence of cultural values on green purchase behaviour (2017)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Institutions, size and age in transition economies: Implications for export growth (2009)The three faces of China: Strategic alliance partner selection in three ethnic Chinese economies (2013)Distance and perceptions of risk in internationalization decisions (2015)Corruption and Government (1999)Corruption and government: causes, consequences, and reform (2000)Governance Matters IV : Governance Indicators For 1996-2004 (2005)Digging into the breeding ground: insights into the electoral performance of populist radical right parties in Central and Eastern Europe (2014)“Fighting corruption” or “fighting the corrupt elite”? Politicizing corruption within and beyond the populist divide (2020)The Strength of Weak Ties (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Economic Action and Social Structure: The Problem of Embeddedness (1985)Linking Theory and Context: ‘Strategy Research in Emerging Economies’ after Wright et al. (2005) (2012)More Formally: Rediscovering the Missing Link between Formal Organization and Informal Social Structure (2014)Disentangling the antecedents of ambidexterity: Exploration and exploitation (2018)Use of Social Media in Health Promotion (2012)The impact of social media reviews on restaurant performance: The moderating role of excellence certificate (2016)Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase (2021)New Games, New Rules: Big Data and the Changing Context of Strategy (2014)Big data: Dimensions, evolution, impacts, and challenges (2017)The smart circular economy: A digital-enabled circular strategies framework for manufacturing companies (2020)The need for and meaning of positive organizational behavior (2002)Institutional Transitions and Strategic Choices (2003)Strategy Research in Emerging Economies: Challenging the Conventional Wisdom* (2005)Health Organizations’ Use of Facebook for Health Advertising and Promotion (2011)The importance of marketing innovation in new economy (2014)Marketing activity in the community pharmacy sector – A scoping review (2017)The JCMS Annual Lecture: The Greek Sovereign Debt Crisis and EMU: A Failing State in a Skewed Regime* (2011)Indicators as a Technology of Global Governance (2012)Corporate Social Responsibility and Sustainability in Scandinavia: An Overview (2014)State of the art literature review on performance measurement (2010)Transforming decision-making processes: a research agenda for understanding the impact of business analytics on organisations (2014)Debating big data: A literature review on realizing value from big data (2017)
this work references cited by second hop

References

  • 20082008 Corruption Perceptions Index1,130 cited
  • 2011Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE923 cited
  • 2010Marketing metrics: the definitive guide to measuring marketing performance527 cited
  • 2009Analytics at Work: Smarter Decisions, Better Results518 cited
  • 2001How entrepreneurs create wealth in transition economies469 cited
  • 2014Big data at work: dispelling the myths, uncovering the opportunities399 cited
  • 2009Leveraging ties: the contingent value of entrepreneurial teams' external advice networks on Indian software venture performance276 cited
  • 2015The New Rules Of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly221 cited
  • 2008International business and institutional development in Central and Eastern Europe157 cited
  • 2009Corruption and Compliance in the EU's Post‐Communist Members and Candidates143 cited
  • 2012Toward Intercultural Competency in Multicultural Marketplaces52 cited
  • 2012Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention39 cited
  • 2013Consumer Evaluation of Target Marketing to the Bottom of the Pyramid35 cited
  • 2010Empowered : unleash your employees, energize your customers, transform your business

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

35 cited
  • 2014Retail showrooms, mobile sales18 cited
  • 2006Entrepreneurial strategies : new technologies in emerging markets13 cited
  • Cited by

    No citing works inside the corpus for this window.