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Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course
14 references·6 citing·45 second hop
Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course (1995)Internationalizing the Marketing Curricul…International Business (1996)International BusinessThe Current State of Marketing Education: Perceptions of Marketing Academicians and Doctoral Students (1994)The Current State of Marketin…Rethinking Marketing Research Education: A Conceptual, Analytical, and Empirical Investigation (1994)Rethinking Marketing Research…Global Marketing Strategies (1991)Global Marketing StrategiesInternationally Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand (1990)Internationally Oriented Mark…Technology Diffusion: An Empirical Test of Competitive Effects (1989)Technology Diffusion: An Empi…Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension (1989)Judgments of Marketing Profes…The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels (1988)The Role of Dependence Balanc…Type A behavior and faculty research productivity: What are the mechanisms? (1984)Type A behavior and faculty r…Shaping the Marketing Curriculum: The CEO Perspective (1984)Shaping the Marketing Curricu…Ethical Problems of Marketing Researchers (1984)Ethical Problems of Marketing…Developing an International Marketing Course for the Future (1984)Developing an International M…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…International Marketing (1976)International MarketingImproving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints (2013)Improving International Marke…Cultural Learning through a Sport Tourism Experience: The Role of the Group (2009)Cultural Learning through a S…Internationalizing the curriculum: the implementation experience in a Faculty of Business and Economics (2008)Internationalizing the curric…Global Geographical Knowledge of Business Students (2000)Global Geographical Knowledge…Students’ Study Abroad Experiences: Gaijin in Japan (1997)Students’ Study Abroad Experi…CAPS-Client Adaptive Problem Solving: Experiential Team Learning (1996)CAPS-Client Adaptive Problem …Conditional logit analysis of qualitative choice behavior (1972)Organizational adoption and assimilation of complex technological innovations (2001)An exploration of consumer resistance to innovation and its antecedents (2009)Consumer resistance to innovation—a behavioral reasoning perspective (2014)Advances in Consumer Research (2025)Chronicle of Higher Education (1996)Managing change : a strategic approach to organisational dynamics (1996)Rethinking Resistance and Recognizing Ambivalence: A Multidimensional View of Attitudes Toward an Organizational Change (2000)Developing an intercultural curriculum within the context of the internationalisation of higher education: terminology, typologies and power (2011)Innovative teaching and learning methodologies for higher education Institutions (2012)Group conflict and faculty engagement: is there a moderating effect of group trust? 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(1994)FOCUS:A Comparison of Business Ethics in North America and Continental Europe (1996)The process of internationalization in the operating firm (1997)A Framework for Learning to Work in Teams (1998)Foreign Investment by Multinationals from Emerging Countries: The Case of China (2003)Identifying Spatial Segments in International Markets (2002)International risk perceptions and mode of entry: a case study of Malaysian multinational firms (2002)Managerial perceptions of political risk in international projects (2007)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers (2007)Relationship between ethical and Islamic banking systems and its business management implications (2009)The Impact of Managers’ Global Orientation on SME Export and Economic Performance (2018)Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison (1990)The Ethics of Tax Evasion: A Survey of Slovak Opinion (2008)Researcher Perceptions of Ethical Guidelines and Codes of Conduct (2015)
this work references cited by second hop

References

  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1988The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels1,503 cited
  • 1989Technology Diffusion: An Empirical Test of Competitive Effects685 cited
  • 1984Type A behavior and faculty research productivity: What are the mechanisms?341 cited
  • 1984Ethical Problems of Marketing Researchers314 cited
  • 1991Global Marketing Strategies155 cited
  • 1976International Marketing111 cited
  • 1996International Business92 cited
  • 1989Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension67 cited
  • 1984Shaping the Marketing Curriculum: The CEO Perspective33 cited
  • 1994Rethinking Marketing Research Education: A Conceptual, Analytical, and Empirical Investigation24 cited
  • 1990Internationally Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand20 cited
  • 1994The Current State of Marketing Education: Perceptions of Marketing Academicians and Doctoral Students19 cited
  • 1984Developing an International Marketing Course for the Future19 cited

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  • 2008

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Internationalizing the curriculum: the implementation experience in a Faculty of Business and Economics
86 cited
  • 2009Cultural Learning through a Sport Tourism Experience: The Role of the Group18 cited
  • 1996CAPS-Client Adaptive Problem Solving: Experiential Team Learning12 cited
  • 1997Students’ Study Abroad Experiences: Gaijin in Japan9 cited
  • 2013Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints8 cited
  • 2000Global Geographical Knowledge of Business Students4 cited