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Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa

16 references·16 citing·35 second hopsampled

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References

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1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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2003Trust and TAM in Online Shopping: An Integrated Model18,618 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration14,931 cited
1998Issues and opinion on structural equation modeling4,577 cited
2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
2013Structural Equation Modeling With AMOS3,959 cited
1991Managing Brand Equity3,818 cited
2007Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective12,645 cited
2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
2006Brands and Branding: Research Findings and Future Priorities2,326 cited
2006

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Some antecedents and outcomes of brand love

2,282 cited

2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study1,479 cited

Cited by

2018THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY562 cited
2020The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty155 cited
2020Purchase behavior of millennial female generation on Halal cosmetic products150 cited
2018Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector145 cited
2018The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars144 cited
2021Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty139 cited
2021The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions129 cited
2021Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand124 cited
2022Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm110 cited
2017Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty106 cited
2021The importance of green practices for hotel guests: does gender matter?91 cited
2022Evaluating the role of technology and non-technology factors influencing brand love in Online Food Delivery services81 cited
2020Examining brand loyalty from an attachment theory perspective64 cited
2020Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust62 cited
2023How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust54 cited
2017The gamification of trust: the case of China’s “social credit”51 cited