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Achtung! The Information Processing of Foreign Words in Advertising

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References

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2015English in television commercials in Belgium, France, Italy, the Netherlands and Spain25 cited
2020What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation23 cited
2022Language Research in Marketing20 cited
2011Recall of preshow cinema advertising: A message processing perspective18 cited
2020Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?

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17 cited

2019Influence of Language of Packaging Labels on Consumers’ Buying Preferences15 cited

2022The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market14 cited

2021What is this accent? Effects of accent and language in international advertising contexts13 cited

2024The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage9 cited

2004Direct and indirect use of country of origin cues for hybrid and non-hybrid products8 cited

2010Die Wirkung von Akzent und Dialekt in der internen und externen Kommunikation: Stand der betriebswirtschaftlich orientierten Forschung und Forschungsdirektiven7 cited

2008Overtuigen met vreemde talen: de rol van taalimago3 cited

2021Effects of Language Variety and Word Availability in Commercial Advertisements on Listener’s Lexical Recall3 cited