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It's Alive Inside! A Note on the Prevalence of Personification
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References

  • 2003Metaphors We Live By25,220 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2007The black swan: the impact of the highly improbable3,454 cited
  • 2001The Creative Economy: How People Make Money From Ideas1,928 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 2005How business schools lost their way.897 cited
  • 1993Faces in the Clouds: A New Theory of Religion775 cited
  • 2005The wisdom of crowds : why the many are smarter than the few749 cited
  • 2003How customers think: essential insights into the mind of the market611 cited
  • 2010What Technology Wants322 cited
  • 2001The hero and the outlaw: building extraordinary brands through the power of archetypes291 cited
  • 2002The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism252 cited
  • 2012Soap, sex, and cigarettes: a cultural history of American advertising225 cited
  • 2003The company: a short history of a revolutionary idea187 cited
  • 2003The Support Economy20035Shoshana Zuboff and James Maxmin. The Support Economy. New York, NY: Viking 2002. 458 pp., ISBN: 0 670 88736 6 $27.95 (hardback)

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112 cited
  • 2010Building brand authenticity: 7 habits of iconic brands72 cited
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