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When Should Private Label Brands Endorse Ethical Attributes?

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References

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2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
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2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,337 cited
2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,295 cited
1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
1994

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Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

1,198 cited

1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited

2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited

Cited by

2022The interplay of eco-labels and price cues: Empirical evidence from a large-scale field experiment in an online fashion store54 cited
2019Supply chain transparency and willingness-to-pay for refurbished products49 cited
2017Can copycat private labels improve the consumer’s shopping experience? A fluency explanation43 cited
2020In-store marketing of private labels: applying cue utilisation theory40 cited
2020When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products38 cited
2022The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures38 cited
2022Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research37 cited
2023The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream29 cited
2021Private‐label consumer studies: A review and future research agenda28 cited
2020When do consumers value ethical attributes? The role of perceived quality in gift-giving27 cited
2019Ethical attribute and brand concept congruity enhances brand evaluations25 cited
2022Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory17 cited
2024Pandemic‐led brand switch: Consumer stickiness for private‐label brands16 cited
2022The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?15 cited
2021What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services15 cited
2023What is a retail brand - a systematic review of terms and definitions12 cited