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Multimodal Discourse: A Visual Design Analysis of Two Advertising Images
10 references·4 citing·35 second hop
Multimodal Discourse: A Visual Design Analysis of Two Advertising Images (2015)Multimodal Discourse: A Visual Design Ana…Advertising as Communication (2008)Advertising as CommunicationMultimodal Discourse Analysis: Systemic Functional Perspectives (2006)Multimodal Discourse Analysis…Visual Meaning: a Social Semiotic Approach (2004)Visual Meaning: a Social Semi…Goffman’s Gender Advertisements revisited: combining content analysis with semiotic analysis (2002)Goffman’s Gender Advertisemen…Gunther Kress and Theo van Leeuwen. Reading Images: The Grammar of Visual Design (1996)Gunther Kress and Theo van Le…Putting on appearances: gender and advertising (1989)Putting on appearances: gende…Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387. (1989)Introduction to functional gr…Language, Context, and Text: Aspects of Language in a Social-Semiotic Perspective (1987)Language, Context, and Text: …Language as social semiotic : the social interpretation of language and meaning (1978)Language as social semiotic :…The Hidden Dimension (1973)The Hidden DimensionSurviving covid-19: a multimodal discourse analysis of new media covid-19 vaccination-related pictorials (2024)Surviving covid-19: a multimo…The Battle Cry of Resistance Against Inequality and Injustice: A Multimodal Critical Discourse Analysis (2023)The Battle Cry of Resistance …Gender in Fashion Advertising on Social Media: A Multimodal Discourse Analysis Approach (2023)Gender in Fashion Advertising…The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis (2022)The Face of Nonbinary Beauty …Categories of the Theory of Grammar (1961)Transitivity in Grammar and Discourse (1980)Syntax (1984)Talking science: language, learning, and values (1991)Discourse Analysis as Theory and Method (2002)Analysing Discourse: Textual Analysis for Social Research (2003)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Reading images: the grammar of visual design (1996)Exploring social representations of tourism planning: issues for governance (2011)Face it: The Impact of Gender on Social Media Images (2012)The SAGE Handbook of Visual Research Methods (2020)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Genre as social action (1984)Manifesto for a Relational Sociology (1997)The Language of Evaluation: Appraisal in English (2005)Attachment to Possessions (1992)Theorizing Masculinity With/In the Media (1998)Denying Diversity: Perceptions of Beauty and Social Comparison Processes Among Latina, Black, and White Women (2002)London through Rose-Colored Graphics: Visual Rhetoric and Information Graphic Design in Charles Booth's Maps of London Poverty (2006)Visual Literacy and Visual Culture: Reflections on Developing More Varied and Explicit Visual Competencies (2008)Crime and Corpus (2015)Genre in Three Traditions: Implications for ESL (1996)Artifacts and cultures-of-use in intercultural communication (2003)The Challenge of Academic Language (2010)Self-monitoring of expressive behavior. (1974)IEMOCAP: interactive emotional dyadic motion capture database (2008)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Visual methods and the visual culture of schools (2007)Damsels in Discourse: Girls Consuming and Producing Identity Texts Through Disney Princess Play (2009)Reading Multimodal Texts: Perceptual, Structural and Ideological Perspectives (2010)Continuum companion to systemic functional linguistics (2009)New Discourse on Language: Functional Perspectives on Multimodality, Identity, and Affiliation (2011)Multimodal Discourse Analysis (2012)
this work references cited by second hop

References

  • 1989Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387.9,880 cited
  • 1978Language as social semiotic : the social interpretation of language and meaning5,795 cited
  • 1973The Hidden Dimension4,860 cited
  • 1987Language, Context, and Text: Aspects of Language in a Social-Semiotic Perspective4,135 cited
  • 2008Advertising as Communication576 cited
  • 2004Visual Meaning: a Social Semiotic Approach531 cited
  • 2006Multimodal Discourse Analysis: Systemic Functional Perspectives482 cited
  • 2002Goffman’s Gender Advertisements revisited: combining content analysis with semiotic analysis145 cited
  • 1989Putting on appearances: gender and advertising99 cited
  • 1996Gunther Kress and Theo van Leeuwen. Reading Images: The Grammar of Visual Design81 cited

Cited by

  • 2023Gender in Fashion Advertising on Social Media: A Multimodal Discourse Analysis Approach24 cited
  • 2022The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis18 cited
  • 2024Surviving covid-19: a multimodal discourse analysis of new media covid-19 vaccination-related pictorials10 cited
  • 2023The Battle Cry of Resistance Against Inequality and Injustice: A Multimodal Critical Discourse Analysis5 cited

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