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Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool
16 references·1 citing·47 second hop
Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool (2009)Creative Writing in Marketing Education: …Wikis in the Classroom: Opportunities and Challenges (2008)Wikis in the Classroom: Oppor…Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners (2008)Continuous Improvement throug…Brief In-Class Role Plays: An Experiential Teaching Tool Targeted to Generation Y Students (2008)Brief In-Class Role Plays: An…Using Role-Play Competition to Teach Selling Skills and Teamwork (2007)Using Role-Play Competition t…The Curiosity in Marketing Thinking (2007)The Curiosity in Marketing Th…Perceptions and Reality: Creativity in the Marketing Classroom (2007)Perceptions and Reality: Crea…Managing for creativity. (2005)Managing for creativity.Chalkboards to Cybercourses: The Internet and Marketing Education (2005)Chalkboards to Cybercourses: …The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective (2004)The Reality-Based Learning Me…Mastering the Art of Teaching: Pursuing Excellence in a New Millennium (2003)Mastering the Art of Teaching…Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes (2003)Instructor, Student, and Empl…Individual Characteristics and Creativity in the Marketing Classroom: Exploratory Insights (2003)Individual Characteristics an…Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? 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(2001)Digital or didactic: Using learning technology to confront the challenge of large cohort teaching (2011)Web 2.0 and Marketing Education: Explanations and Experiential Applications (2011)Digital Natives, Digital Immigrants (2012)The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students (2012)Content Analysis: A Technique for Systematic Inference from Communications. By Thomas F. Carney. (Winnipeg, Canada: University of Manitoba Press, 1972. Pp. 343. $11.00) (1974)Basic Content Analysis (1986)Education for Judgment: The Artistry of Discussion Leadership (1991)Learning Style Differences in the Perceived Effectiveness of Learning Activities (2006)Understanding the characteristics of effective professors: the student's perspective (2010)The Journal of Marketing Education (2012)Organizational Behavior: An Experiential Approach (1994)Active Learning: 101 Strategies To Teach Any Subject. 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(1962)Management practices in learning organizations (1992)The Efficacy of Teaching Creativity: Assessment of Student Creative Thinking Before and After Exercises (2011)The Effects of Integrating Creative and Critical Thinking on Schools Students' Thinking (2014)Efficacy of teaching creative thinking skills: A comparison of multiple creativity assessments (2017)Teaching For Quality Learning At University (1999)A Revision of Bloom's Taxonomy: An Overview (2002)The use of flipped classrooms in higher education: A scoping review (2015)Withdrawing From School (1989)Identification and Assessment of Intercultural Competence as a Student Outcome of Internationalization (2006)Building a capable organization: The eight levers of strategy implementation (2008)Teaching for creativity: towards sustainable and replicable pedagogical practice (2008)Teaching for Creativity Scales: An Instrument to Examine Teachers’ Perceptions of Factors That Allow for the Teaching of Creativity (2013)
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References

  • 2001A taxonomy for learning, teaching, and assessing : a revision of Bloom's taxonomy of educational objectives13,929 cited
  • 1956Taxonomy of Educational Objectives: The Classification of Educational Goals, Handbook I: Cognitive Domain9,342 cited
  • 2005Managing for creativity.223 cited
  • 2002A Role for Poetry in Consumer Research172 cited
  • 2004The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective116 cited
  • 2008Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners112 cited
  • 2003Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes93 cited
  • 2003Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?75 cited
  • 2003Mastering the Art of Teaching: Pursuing Excellence in a New Millennium70 cited
  • 2003Individual Characteristics and Creativity in the Marketing Classroom: Exploratory Insights61 cited
  • 2008Brief In-Class Role Plays: An Experiential Teaching Tool Targeted to Generation Y Students61 cited
  • 2007Perceptions and Reality: Creativity in the Marketing Classroom59 cited
  • 2007Using Role-Play Competition to Teach Selling Skills and Teamwork56 cited
  • 2007The Curiosity in Marketing Thinking44 cited

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  • 2005Chalkboards to Cybercourses: The Internet and Marketing Education38 cited
  • 2008Wikis in the Classroom: Opportunities and Challenges33 cited
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    • 2017Understanding the Sales Process by Selling8 cited