References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
• 1985Do Higher Prices Signal Higher Quality?483 cited
• 1985The Role of Price in Multi-Attribute Product Evaluations412 cited
• 1990Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices410 cited
• 1944Some Consequences of the Habit of Judging Quality by Price353 cited
• 1989The Relationship between Perceived and Objective Price-Quality317 cited
• 1966Price as an Indicator of Quality: Report on an Enquiry301 cited
• 1954A Note on Some Experimental Findings About the Meanings of Price267 cited
• 1971Is There a Generalized Price-Quality Relationship?143 cited