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The “tug of war” model of foreign product purchases
16 references·5 citing·46 second hop
The “tug of war” model of foreign product purchases (2016)The “tug of war” model of foreign product…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…From the Editors: Common method variance in international business research (2010)From the Editors: Common meth…Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (2009)Cosmopolitanism, Consumer Eth…Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives (2007)Home country bias in product …Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Formative Versus Reflective I…Beyond national culture: implications of cultural dynamics for consumer research (2006)Beyond national culture: impl…Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Domestic Country Bias, Countr…Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods (2002)Us Versus Them, or Us Versus …On the bipolarity of positive and negative affect. (1999)On the bipolarity of positive…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Measuring belongingness: The Social Connectedness and the Social Assurance scales. (1995)Measuring belongingness: The …Consumer ethnocentrism: A test of antecedents and moderators (1995)Consumer ethnocentrism: A tes…Consumer Ethnocentrism: A Test of Antecedents and Moderators (1994)Consumer Ethnocentrism: A Tes…Cosmopolitans and Locals in World Culture (1990)Cosmopolitans and Locals in W…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework (2025)Ethnocentrism and Consumer An…A review of consumer affinity research: recent advances and future directions (2022)A review of consumer affinity…Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis (2021)Modeling multiple forms of co…Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands (2020)Think Global and Buy Global: …Cues for shaping purchase of local retail apparel clothing brands in an emerging economy (2019)Cues for shaping purchase of …Self-Reports in Organizational Research: Problems and Prospects (1986)Accounting for common method variance in cross-sectional research designs. 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References

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532 cited
  • 2006Beyond national culture: implications of cultural dynamics for consumer research457 cited
  • 2007Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives375 cited
  • Cited by

    • 2019Cues for shaping purchase of local retail apparel clothing brands in an emerging economy24 cited
    • 2020Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands22 cited
    • 2022A review of consumer affinity research: recent advances and future directions21 cited
    • 2021Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis13 cited
    • 2025Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework12 cited