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Beyond the Hierarchy of Effects: A Conceptual Framework
6 references·1 citing·28 second hop
Beyond the Hierarchy of Effects: A Conceptual Framework (2012)Beyond the Hierarchy of Effects: A Concep…Communication And Persuasion (2017)Communication And PersuasionThe Association Model of the Advertising Communication Process (1982)The Association Model of the …How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…A Reinterpretation of the Meaning of Involvement in Krugman's Models of Advertising Communication (1970)A Reinterpretation of the Mea…The Measurement of Advertising Involvement (1966)The Measurement of Advertisin…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Effectiveness, Objectives, and the EFFIE Awards (1996)Effectiveness, Objectives, an…The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research (1989)How Advertising Works on the WWW: Modified Elaboration Likelihood Model (1999)The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse (2022)Advances in Consumer Research (2025)The Development of the Hierarchy of Effects: An Historical Perspective (1987)Conclusions from the ARF's copy research validity project (1994)A Model For Predictive Measurements of Advertising Effectiveness (2000)Misplaced marketing The real reason for the real bad advertising (2002)Efekty reklamy w systemie komunikacji marketingowej (2009)Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements (2018)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)The differential impact of social integration on participation in the diffusion of innovations (1973)Consumer Involvement (1985)Music format effects in radio advertising (1990)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)The totalitarian ego: Fabrication and revision of personal history. (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)
this work references cited by second hop

References

  • 2017Communication And Persuasion2,240 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1966The Measurement of Advertising Involvement464 cited
  • 1982The Association Model of the Advertising Communication Process90 cited
  • 1970A Reinterpretation of the Meaning of Involvement in Krugman's Models of Advertising Communication26 cited

Cited by

  • 1996Effectiveness, Objectives, and the EFFIE Awards17 cited

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