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Advertising Effects Under Consumer Heterogeneity – The Moderating Role of Brand Experience, Advertising Recall and Attitude
16 references·6 citing·47 second hop
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this work references cited by second hop

References

  • 1978Specification Tests in Econometrics18,788 cited
  • 1976Econometric policy evaluation: A critique6,104 cited
  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 1991Managing Brand Equity3,818 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2006Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model11,398 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
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  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 2001Quasi-random maximum simulated likelihood estimation of the mixed multinomial logit model1,012 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 2001Consistent model and moment selection procedures for GMM estimation with application to dynamic panel data models

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981 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • Cited by

    • 2021Impact of advertising on users’ perceptions regarding the Internet of things16 cited
    • 2020Examining the antecedents and consequences of brand experience dimensions: implications for branding strategy16 cited
    • 2020Do you remember me? Women sexual objectification in advertising among young consumers16 cited
    • 2017Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention13 cited
    • 2019When to launch a sales promotion for online fashion products? An empirical study12 cited
    • 2018Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması9 cited